If you work for a company that has engaged me to help with blogs, podcasts, or anything web2 - you should have a listen to this! It provides a fairly clear explanation of why corporations should blog.
http://www.podtech.net/technology/1034
Now with PodTech as Vice President of Media Development, Robert Scoble entertains listeners with his insightful stories and perspective on blogging today. Delving into the world of corporate blogging, Scoble explains why companies should start blogging, and what its benefits are.
Fang - Mike Seyfang
