If you are the founder of an interesting business trying to grapple with the effect of new media on your ‘Customer Relationship Management’ strategy - AND - you are reading this in an RSS aggregator (as part of a ‘vanity search’), then welcome to the upside down world of ‘Vendor Relationship Management’ or VRM.
You see, markets are conversations, and we are talking about you and your products. We don’t really want to me managed as replaceable units of mass consumption. We are people, with a voice, and we want you to listen to us. That’s why we prefer to call this type of conversation ‘Vendor Relationship Management’.
Fang - Mike Seyfang
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