It scares me that somewhere in the world a scientist is on the edge of curing some disease but needs the last piece of the puzzle or worse doesn’t want to share their knowledge because they are unsure how to commercialise for their own monetary benefit.

“Your idea and $1.50 might buy you a cup of coffee.”

He went on to say that ideas aren’t of any value unless you can execute on the idea. Seems to me (an outsider with no idea what he’s talking about) that lots of research that happens inside universities, etc, dies on the vine because they try to hide it away from the world long enough for it to become irrelevant, replaced by the new new thing before they can get it out into the marketplace.

The new online media is a great way for creating viral awareness of new ideas – IF used properly. You know how it works as well as anyone. Good luck with the project!

cheers
Cam