Learning with the Fang

a place where I 'think out loud' and share stuff online

Entries Tagged as 'Insurance'

Dear RAA Insurance – VRM vs CRM

April 22nd, 2008 · 2 Comments

Dear RAA,
(Royal Australian Automobile Association of South Australia) I have always loved your work and plan to keep it that way. But we need to have a serious talk about going too far with your CRM* and learn to deal with the upcoming inversion of VRM*.
You see, I have always been happy at membership renewal [...]

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Tags: CRM · Insurance · RAA · VRM