Since Dave (LifeKludger) Wallace and I recorded our last ExtraOrdinary podcast episode I have been thinking a lot about starting movements. Having seen a few come and go, I’m looking for patterns. It seems to me that a ‘common enemy’ or something to fight against can help. This reminds me of an old childhood expression [...]
Entries Tagged as 'VRM'
VRM: to start a movement, eat a prune
July 20th, 2008 · No Comments
Tags: VRM · lifekludger
Dear RAA Insurance - VRM vs CRM
April 22nd, 2008 · 2 Comments
Dear RAA,
(Royal Australian Automobile Association of South Australia) I have always loved your work and plan to keep it that way. But we need to have a serious talk about going too far with your CRM* and learn to deal with the upcoming inversion of VRM*.
You see, I have always been happy at membership renewal [...]
